Snack-Pack Character Design 

Objective: Create Dia De Los Muertos characters to place on metallic cone renders for a seasonal snack-pack.

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Step one, after researching the holiday, I sketched out eight characters, on my iPad on a drawing app called procreate. I create at least ten options, then narrow them down to four with the help of my team.

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Step two, after notes from my art director, Aaron Komae, I colored and shadded the four remaining characters. Sometimes they are completely redrawn, and other times they just get a little makeover.

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Step three, after approval from my team on the updates to the characters, I add them to the rendered cones in Photoshop, along with the flavor badge and placeholders for the kernels and product information. 

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Step 4, I lay them out side-by-side and send a JPG to the sales team to present to the buyer. Some buyers are new to us, others have an established relationship and specific needs.  We try to cater to them all, while still remaining inside of the brand guidelines.